August 27, 2010
Four years ago, we began working with the Lincoln Square Chamber of Commerce to help evolve their brand. Since that time we have worked together to redesign their core materials including the logo, stationery, business cards, neighborhood guide & directory, event posters, promotional items and invitations. Recently we’ve even had the opportunity to bring this new identity into the physical environment with the development of street pole banners, permanent event signage, and most recently, an obelisk.
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August 24, 2010
If Flash is so pervasive, why would Apple chose to disallow it on the next generation of its web-connected devices? Well, Apple sees a mobile future and one that is not tied to desktops or even laptops, it takes another step forward onto your phones, your TVs, and of course your iPad. And Flash is not ready to make the leap.
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August 13, 2010
Have you ever woken up in the morning, looked in the mirror, and realized you could use a trim? In that moment you imagine yourself jumping into that chair, snapping on the smock and letting a professional clean you up. Your logo may be facing a similar identity crisis – maybe it feels a little scraggly, a little tired, a little too stuck-in-the-70s / 80s / 90s.
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August 5, 2010
Some of you may have known about our company from the beginning when we first jumped onto the marketing and design stage. If you have been to our website in the past few years, you know that we came out swinging with some seemingly simple questions that served to start a branding conversation. For our second performance, we decided to pull back the curtain even further and offer you a backstage peak at who we are and how we can help you see the big picture.
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July 13, 2010
For some reason, stumbling upon a well-designed object in your day-to-day life does not happen nearly as often as it should. It’s rare that I uncover something that stops me in my tracks, and the last place I would have expected to see something like that was during a recent trip to visit family in Fargo, North Dakota.
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June 30, 2010
The MDRT Foundation (the non-profit foundation of Million Dollar Round Table) wanted to supply one million meals to people around the world. Needless to say, we became quite passionate about the project and were happy to take part in such an honorable idea. We worked to take MDRT’s concept and develop a strategic marketing campaign that invited each MDRT member to contribute toward making the Foundation’s vision a reality.
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June 22, 2010
In the 90s, Dell was the model of operational innovation. With a phone/internet ordering system and a regionally-based manufacturing approach, they single-handedly eliminated the need for any distributors or retail stores. This allowed them to sell computers at a price that dramatically undercut their competition. The problem with Dell’s solution was that the other industry players quickly adapted and began to offer prices that were just as competitive. As each “beige box” flooded the market, Dell lost a piece of its brand.
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June 11, 2010
When you’re watching the World Cup over the next couple of weeks, notice the individual battles that take place on the field. Players face situations where they have to make a move to maintain possession of the ball. Each of these moves are made in order to get to the goal and achieve a win for their team. This is not unlike the process you go through every day with marketing your business. Here are a few things to keep in mind when you’re planning your next move …
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June 7, 2010
Remember about 10 years ago when WebCrawler, HotBot, Excite, AltaVista, Lycos (my personal favorite) and of course Yahoo! were all fighting for your attention to be the #1 search engine? If you can remember (or use the Way Back Machine to look back) you will see that they all looked the same: A header (with logo and tagline), search box, list of categories, ads, maybe a news feed and a bunch of other bells and whistles that made the sites overwhelming. Then all of a sudden Google came along and changed the game: Logo, Search box, Search Button, “I’m Feeling Lucky” Button, and… that’s it.
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May 28, 2010
Take a second to step back and think about how you got to where you are. Is this where you thought you would be? Are you going in the right direction? This, among many other reasons, is why we decided to start GD Squared over three years ago. We took a step back from our lives and asked ourselves if what we were doing was helping us get to where we wanted to go.
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