February 4, 2015

Top of the Table: San Francisco

Custom Illustrations

Top of the Table is an exclusive forum for the world’s top financial service professionals. This elite international membership gathers each year at a luxurous resort to share knowledge, build their network, and see the sights. This was the first year that the meeting was hosted in an urban location and the materials celebrated this change.

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January 1, 2015

METAvivor: Branding

METAvivor is a non-profit organization dedicated to raising awareness and support for those suffering from metastatic (Stage 4) breast cancer. In memory of those who have died battling this cancer, the organization features photos of the individuals on their home page through a dynamic “living wall” which allows visitors to journey back in time and see pictures of their lost loved ones. In addition to the main website, we developed a microsite built around thought-provoking statement that “Women Don’t Die from Breast Cancer” – in reality, both women and men die when only once breast cancer metastasizes.

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February 1, 2014

Yorke Printe Shoppe: Holiday Card

When the holiday season approaches, it is often accompanied by a wave of panic about what your company should do for its holiday card. The holiday card serves as an important touchpoint with each client and one that should be done thoughtfully. Our long-time printing compatriots, Yorke Printe Shoppe, approached us with the challenge of designing their holiday card. A card which is sent out to the most critical target audience of all – designers.

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November 14, 2012

NeoCon East 2012: Branding

NeoCon East 2012

NeoCon East is the premier design exposition for the mid-Atlantic design furnishings community. Located in the hub of governmental contract work, it is sponsored by the GSA and gives product specifiers/purchasers a chance to see the latest in the industry. In previous years, the conference theme typically revolved around a simple graphic look, but this year we had the opportunity to infuse it with some hard-hitting messaging. The playful theme invites the audience to step away from the computer, put down their phones, and “Browse Without Your Browser.”

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October 29, 2012

SpryWare: Website

SpryWareSpryWare is a software development company that provides real-time market data feeds to financial organizations. In their business it is important to deliver information in nanoseconds, so we used speed as the primary messaging focus. The complexities of their product offerings also demanded an educational approach to the copy and navigation design. The simplified layout showcases the basic concepts at a glance. Written copy is kept to small chunks that don’t overwhelm the reader with complex information. And an illustrated slideshow on the homepage presents an informative overview.

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July 19, 2012

NeoCon 2012: Branding

NeoCon is not just a convention for professionals who work with commercial interiors, it is a destination. As the largest exposition and conference of its kind in North America, it is an event where people “Think BIG”. This big idea featured figurines of conference-goers in the presence of larger-than-life iconic furniture pieces. Set against the Chicago skyline, the slogan adorned a wide range of marketing materials leading up to the event including the website, print/web ads, and direct mail. The website served as a central repository of information for each of the conference’s targeted audience groups.

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March 9, 2012

How do you fill out a bracket? (2012 Edition)

If you have never done a March Madness bracket before, don’t be intimidated … and certainly don’t feel like you have to have background knowledge to join the competition!  Here are some simple stats, tips, and tricks to help you fill out a bracket. Read it, ponder it, and then do what you want with it — a lot of it simply comes down to luck!

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October 31, 2011

Why Do We Carve Pumpkins?

Pumpkins are perfectly fine in their own right – bold orange gourds, each with their unique size, shape, stem, and surface bumps. But when we pick up the knife to transform our pumpkin into a jack-o-lantern, the process of revealing the pumpkin’s identity really says a lot about the person carving it. Many of us get excited about the idea of carving a pumpkin, only to find suddenly that we are frozen by the endless choices. Should I carve a spooky face? A smiley face? A famous person’s face? What about no face at all – I could use this surface to unveil a ghost, or a haunted house, or my name instead. Ahh! The paralysis of possibility spooks us and some may never bother to carve, leaving instead a perfectly fine pumpkin, but one that just sits there on your front step without drawing any attention from the neighbors. Pumpkin carving takes decisiveness and commitment. So does marketing a business.

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October 31, 2011

Lutheran Malaria Initiative: Interactive Projects

Lutheran Malaria Initiative

The Lutheran Malaria Initiative helps people suffering from malaria in under-served countries through a combination of education, treatment, and prevention. Before their national roll out, we completely redesigned LMI’s website to reach out to donors and people who want to get involved in the movement. The goal of the new site is to humanize the issue with the theme “Give a First Chance,” and to create an emotional appeal that encourages action. The highly interactive home page, motion video, and interactive quiz showcase personal stories and statistical facts about the disease and the value of intervention. Each of these elements were tightly integrated with social media as a way to further spread the word about this important cause.

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July 19, 2011

What’s The Best That Could Happen?

When I was growing up in St. Louis we would often take a field trip to an amazingly cool children’s museum called. It was literally a huge house in suburban St. Louis where the rooms transformed themselves into scientific adventures where kids could learn while having fun. The most memorable of all of the exhibits was an indoor slide that took you from the third floor back down to the first floor once you were done exploring all of the rooms. The reason that it was so memorable, however, was because I was too scared to ride on it.

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