June 11, 2010
What’s Your Next Move?
When you’re watching the World Cup over the next couple of weeks, notice the individual battles that take place on the field. Players face situations where they have to make a move to maintain possession of the ball. Each of these moves are made in order to get to the goal and achieve a win for their team. This is not unlike the process you go through every day with marketing your business.
Here are a few things to keep in mind when you’re planning your next move …
Create a Game Plan and Stick to It
Your game plan ensures that everything works together, whether it’s a website, brochure, direct mail postcard, custom promotion, or newsletter. Each piece plays an important role and sticking to that plan will ensure that your brand doesn’t come across as confused or chaotic. If you have ever seen a soccer game with a bunch of 7 year olds you know what we mean. If you maintain a cohesive focus, your business will operate like a world champion.
Be Unexpected
With a brand strategy in place, each marketing piece has to make an impact. Be a little creative in your game play if you want to wow your audience and ensure that they are paying attention. After all, it’s always the exciting and unexpected moves that make the highlight reel!
Stay Aggressive
The unfortunate reality is that when you stop playing offense, you are going to have to play defense. Take the initiative to remind your customers of your value. Your website is a great place to keep your brand fresh; use it as a tool to open up a dialog with your audience and communicate the right message to them. The clock is running and every moment counts.
Much like a soccer team, your business thrives when everyone is centered around a defined goal. Each move you make should put you in a position to score. Enjoy the games, and if you stay focused on your next move you will be sure to make your brand a winner in the hearts and minds of your audience — and even win over a few more fans in the process.
RSS