October 28, 2010
What Are You Going To Be?
This Halloween, the sidewalks will be filled with all sorts of scary characters … ghosts, ninjas, and little Rod Blagojeviches. Halloween is usually billed as a time to put on a disguise, but another way to look at it is as an opportunity to reveal your true inner self – around here at the GD Squared offices, that means showing off the superheroes we always wanted to be. For superheroes, it isn’t about putting on colorful costumes, but rather it’s about always being prepared to tear off your button-down shirt and make some headlines.
Redesigning your company’s brand is a bit like getting ready for Halloween. You need to do some tricks (marketing) to get treats (sales). Great marketing is about revealing your organization’s inner identity and highlighting your unique super-heroic strengths. So in the spirit of Halloween, take some time to think about the true identity of your business – the side you want to show off to all the friends, neighbors, and potential clients. Imagine your organization is a superhero. Here are some simple questions to ask yourself to help uncover your true identity:
1) What is your superpower?
2) What does your archenemy fear most about you?
3) What is your Kryptonite?
With the daily grind of sales pitches, rushed deadlines, and client demands, even Clark Kent would sometimes struggle to remember he is Superman. If you’re ready to reveal your true identity to the world, we can help. We work with all sorts of super-powered companies to help them identify what makes their brand unique and build a marketing plan that reveals their greatness.
Give us a call – we are ready to save the day.
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