February 1, 2014
When the holiday season approaches, it is often accompanied by a wave of panic about what your company should do for its holiday card. The holiday card serves as an important touchpoint with each client and one that should be done thoughtfully. Our long-time printing compatriots, Yorke Printe Shoppe, approached us with the challenge of designing their holiday card. A card which is sent out to the most critical target audience of all – designers. We quickly suppressed our feelings of panic and realized it was a wonderful opportunity to do something uniquely creative. We designed a holiday-infused, color wheel which prompts the recipient to turn it around to match his/her mood. As the wheel turns to represent a new festive emotion, it reveals a color palette to match.