July 1, 2011

Do You Need A Spark?

The great thing about fireworks is that they come in all different shapes and sizes, and no two shows are the same. Some are loud, some are REALLY loud, others are colorful, and some fill the sky. You can have your own little custom fireworks display at the end of your driveway, or you can watch the magnificent show downtown (although not this year, if you live in Chicago). With 2011 halfway over, this is a good time to take a step back and evaluate how your marketing efforts are working. Some companies might just need a little spark, while others might need to get out the old rocket boosters and make a bigger bang. Here are a few questions to help you figure out what type of fireworks your organization needs.

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June 27, 2011

Who, Where, What, Why, and HOW?

We just wrapped up our tour of duty at this year’s annual HOW Design Conference. It was hosted here in Chicago last weekend, and left us with the impression that we just experienced the business version of a “stay-cation”.

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February 9, 2011

Do You Need a Toothpick?

Have you ever gone to a nice, chatty meal and noticed a piece of spinach stuck in the teeth of your friend or colleague? You try not to stare, but all you can see is that big green obstruction in their pearly whites. As you debate whether or not you should point it out, you find yourself so distracted that you don’t even notice the conversation anymore and you ultimately leave the meal remembering the green in their teeth and not the ideas discussed. That same distracting effect happens when you look at a website that is poorly designed. Disorganized layouts, poorly-fitted screen sizes, or bland information overload are like spinach in the teeth of an otherwise respected organization. A good website redesign is like a much-needed toothpick; it cleans up the distraction and helps you smile confidently.

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August 13, 2010

Do You Need a Trim?

Have you ever woken up in the morning, looked in the mirror, and realized you could use a trim? In that moment you imagine yourself jumping into that chair, snapping on the smock and letting a professional clean you up. Your logo may be facing a similar identity crisis – maybe it feels a little scraggly, a little tired, a little too stuck-in-the-70s / 80s / 90s.

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July 13, 2010

Where Can You Find Good Design?

For some reason, stumbling upon a well-designed object in your day-to-day life does not happen nearly as often as it should. It’s rare that I uncover something that stops me in my tracks, and the last place I would have expected to see something like that was during a recent trip to visit family in Fargo, North Dakota.

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