January 1, 2015

METAvivor: Branding

METAvivor is a non-profit organization dedicated to raising awareness and support for those suffering from metastatic (Stage 4) breast cancer. In memory of those who have died battling this cancer, the organization features photos of the individuals on their home page through a dynamic “living wall” which allows visitors to journey back in time and see pictures of their lost loved ones. In addition to the main website, we developed a microsite built around thought-provoking statement that “Women Don’t Die from Breast Cancer” – in reality, both women and men die when only once breast cancer metastasizes.

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April 6, 2011

How Do You Change Your Perspective?

Perspectives, Ltd. specializes in helping make workplaces healthier by providing an organization’s employees with high-touch employee assistance programs (EAPs). Their goal is to create a more productive work environment by providing employees with resources to allow them to fully focus on work. They approached us to help them tweak their brand in order to better represent the quality of their company through their communication materials.

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January 17, 2011

Who is da Champion?

Certainly many sports pundits will voice their opinions on the abilities of the Chicago Bears and the Green Bay Packers in the coming days leading up to this weekend’s NFC Championship game. Since GD Squared is based in Chicago, we certainly have our thoughts (or hopes) on who will be victorious come game day. But since the rest of the sports world will be covering the topic of football, we figured we would take this opportunity to discuss each team’s logo, and see when push comes to shove, after 60 minutes on the field, which logo would be the victor.

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August 13, 2010

Do You Need a Trim?

Have you ever woken up in the morning, looked in the mirror, and realized you could use a trim? In that moment you imagine yourself jumping into that chair, snapping on the smock and letting a professional clean you up. Your logo may be facing a similar identity crisis – maybe it feels a little scraggly, a little tired, a little too stuck-in-the-70s / 80s / 90s.

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