October 31, 2011

Why Do We Carve Pumpkins?

Pumpkins are perfectly fine in their own right – bold orange gourds, each with their unique size, shape, stem, and surface bumps. But when we pick up the knife to transform our pumpkin into a jack-o-lantern, the process of revealing the pumpkin’s identity really says a lot about the person carving it. Many of us get excited about the idea of carving a pumpkin, only to find suddenly that we are frozen by the endless choices. Should I carve a spooky face? A smiley face? A famous person’s face? What about no face at all – I could use this surface to unveil a ghost, or a haunted house, or my name instead. Ahh! The paralysis of possibility spooks us and some may never bother to carve, leaving instead a perfectly fine pumpkin, but one that just sits there on your front step without drawing any attention from the neighbors. Pumpkin carving takes decisiveness and commitment. So does marketing a business.

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July 1, 2011

Do You Need A Spark?

The great thing about fireworks is that they come in all different shapes and sizes, and no two shows are the same. Some are loud, some are REALLY loud, others are colorful, and some fill the sky. You can have your own little custom fireworks display at the end of your driveway, or you can watch the magnificent show downtown (although not this year, if you live in Chicago). With 2011 halfway over, this is a good time to take a step back and evaluate how your marketing efforts are working. Some companies might just need a little spark, while others might need to get out the old rocket boosters and make a bigger bang. Here are a few questions to help you figure out what type of fireworks your organization needs.

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October 28, 2010

What Are You Going To Be?

This Halloween, the sidewalks will be filled with all sorts of scary characters … ghosts, ninjas, and little Rod Blagojeviches. Halloween is usually billed as a time to put on a disguise, but another way to look at it is as an opportunity to reveal your true inner self – around here at the GD Squared offices, that means showing off the superheroes we always wanted to be. For superheroes, it isn’t about putting on colorful costumes, but rather it’s about always being prepared to tear off your button-down shirt and make some headlines.

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September 20, 2010

How Do You Heat Things Up?

It’s the last day of summer, and we hope that you have been able to squeeze the last bit of fun from it. Goodbye sandcastles and beach towels, hello corn mazes and Snuggies. But although the chill in the air might be new, the forecast for the economy hasn’t been warm for some time and no one of note has gone on record to say that things will be looking considerably better anytime soon. Here at GD Squared we can’t predict the future any better than the next pundit, but we can help you plan for it by working with you to develop a strategic marketing campaign.

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June 30, 2010

How Do You Feed One Million People?

The MDRT Foundation (the non-profit foundation of Million Dollar Round Table) wanted to supply one million meals to people around the world. Needless to say, we became quite passionate about the project and were happy to take part in such an honorable idea. We worked to take MDRT’s concept and develop a strategic marketing campaign that invited each MDRT member to contribute toward making the Foundation’s vision a reality.

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June 11, 2010

What’s Your Next Move?

When you’re watching the World Cup over the next couple of weeks, notice the individual battles that take place on the field. Players face situations where they have to make a move to maintain possession of the ball. Each of these moves are made in order to get to the goal and achieve a win for their team. This is not unlike the process you go through every day with marketing your business. Here are a few things to keep in mind when you’re planning your next move …

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May 28, 2010

How Did We Get Here?

Take a second to step back and think about how you got to where you are. Is this where you thought you would be? Are you going in the right direction? This, among many other reasons, is why we decided to start GD Squared over three years ago. We took a step back from our lives and asked ourselves if what we were doing was helping us get to where we wanted to go.

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May 21, 2010

Who’s on First?

Imagine for a moment that you just sat down in your seat at a baseball game. You might be a die-hard fan, one of the fair-weather variety, or maybe you just got dragged along by friends. Whatever the case, you have a feeling about your team, about their brand.

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