February 4, 2015
Top of the Table is an exclusive forum for the world’s top financial service professionals. This elite international membership gathers each year at a luxurous resort to share knowledge, build their network, and see the sights. This was the first year that the meeting was hosted in an urban location and the materials celebrated this change.
January 1, 2015
METAvivor is a non-profit organization dedicated to raising awareness and support for those suffering from metastatic (Stage 4) breast cancer. In memory of those who have died battling this cancer, the organization features photos of the individuals on their home page through a dynamic “living wall” which allows visitors to journey back in time and see pictures of their lost loved ones. In addition to the main website, we developed a microsite built around thought-provoking statement that “Women Don’t Die from Breast Cancer” – in reality, both women and men die when only once breast cancer metastasizes.
February 1, 2014
When the holiday season approaches, it is often accompanied by a wave of panic about what your company should do for its holiday card. The holiday card serves as an important touchpoint with each client and one that should be done thoughtfully. Our long-time printing compatriots, Yorke Printe Shoppe, approached us with the challenge of designing their holiday card. A card which is sent out to the most critical target audience of all – designers.
November 14, 2012
NeoCon East is the premier design exposition for the mid-Atlantic design furnishings community. Located in the hub of governmental contract work, it is sponsored by the GSA and gives product specifiers/purchasers a chance to see the latest in the industry. In previous years, the conference theme typically revolved around a simple graphic look, but this year we had the opportunity to infuse it with some hard-hitting messaging. The playful theme invites the audience to step away from the computer, put down their phones, and “Browse Without Your Browser.”
October 29, 2012
SpryWare is a software development company that provides real-time market data feeds to financial organizations. In their business it is important to deliver information in nanoseconds, so we used speed as the primary messaging focus. The complexities of their product offerings also demanded an educational approach to the copy and navigation design. The simplified layout showcases the basic concepts at a glance. Written copy is kept to small chunks that don’t overwhelm the reader with complex information. And an illustrated slideshow on the homepage presents an informative overview.
July 19, 2012
NeoCon is not just a convention for professionals who work with commercial interiors, it is a destination. As the largest exposition and conference of its kind in North America, it is an event where people “Think BIG”. This big idea featured figurines of conference-goers in the presence of larger-than-life iconic furniture pieces. Set against the Chicago skyline, the slogan adorned a wide range of marketing materials leading up to the event including the website, print/web ads, and direct mail. The website served as a central repository of information for each of the conference’s targeted audience groups.
October 31, 2011
The Lutheran Malaria Initiative helps people suffering from malaria in under-served countries through a combination of education, treatment, and prevention. Before their national roll out, we completely redesigned LMI’s website to reach out to donors and people who want to get involved in the movement. The goal of the new site is to humanize the issue with the theme “Give a First Chance,” and to create an emotional appeal that encourages action. The highly interactive home page, motion video, and interactive quiz showcase personal stories and statistical facts about the disease and the value of intervention. Each of these elements were tightly integrated with social media as a way to further spread the word about this important cause.