February 9, 2011
Have you ever gone to a nice, chatty meal and noticed a piece of spinach stuck in the teeth of your friend or colleague? You try not to stare, but all you can see is that big green obstruction in their pearly whites. As you debate whether or not you should point it out, you find yourself so distracted that you don’t even notice the conversation anymore and you ultimately leave the meal remembering the green in their teeth and not the ideas discussed. That same distracting effect happens when you look at a website that is poorly designed. Disorganized layouts, poorly-fitted screen sizes, or bland information overload are like spinach in the teeth of an otherwise respected organization. A good website redesign is like a much-needed toothpick; it cleans up the distraction and helps you smile confidently.
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August 5, 2010
Some of you may have known about our company from the beginning when we first jumped onto the marketing and design stage. If you have been to our website in the past few years, you know that we came out swinging with some seemingly simple questions that served to start a branding conversation. For our second performance, we decided to pull back the curtain even further and offer you a backstage peak at who we are and how we can help you see the big picture.
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June 11, 2010
When you’re watching the World Cup over the next couple of weeks, notice the individual battles that take place on the field. Players face situations where they have to make a move to maintain possession of the ball. Each of these moves are made in order to get to the goal and achieve a win for their team. This is not unlike the process you go through every day with marketing your business. Here are a few things to keep in mind when you’re planning your next move …
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June 7, 2010
Remember about 10 years ago when WebCrawler, HotBot, Excite, AltaVista, Lycos (my personal favorite) and of course Yahoo! were all fighting for your attention to be the #1 search engine? If you can remember (or use the Way Back Machine to look back) you will see that they all looked the same: A header (with logo and tagline), search box, list of categories, ads, maybe a news feed and a bunch of other bells and whistles that made the sites overwhelming. Then all of a sudden Google came along and changed the game: Logo, Search box, Search Button, “I’m Feeling Lucky” Button, and… that’s it.
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