January 1, 2015

METAvivor: Branding

METAvivor is a non-profit organization dedicated to raising awareness and support for those suffering from metastatic (Stage 4) breast cancer. In memory of those who have died battling this cancer, the organization features photos of the individuals on their home page through a dynamic “living wall” which allows visitors to journey back in time and see pictures of their lost loved ones. In addition to the main website, we developed a microsite built around thought-provoking statement that “Women Don’t Die from Breast Cancer” – in reality, both women and men die when only once breast cancer metastasizes.

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October 29, 2012

SpryWare: Website

SpryWareSpryWare is a software development company that provides real-time market data feeds to financial organizations. In their business it is important to deliver information in nanoseconds, so we used speed as the primary messaging focus. The complexities of their product offerings also demanded an educational approach to the copy and navigation design. The simplified layout showcases the basic concepts at a glance. Written copy is kept to small chunks that don’t overwhelm the reader with complex information. And an illustrated slideshow on the homepage presents an informative overview.

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February 9, 2011

Do You Need a Toothpick?

Have you ever gone to a nice, chatty meal and noticed a piece of spinach stuck in the teeth of your friend or colleague? You try not to stare, but all you can see is that big green obstruction in their pearly whites. As you debate whether or not you should point it out, you find yourself so distracted that you don’t even notice the conversation anymore and you ultimately leave the meal remembering the green in their teeth and not the ideas discussed. That same distracting effect happens when you look at a website that is poorly designed. Disorganized layouts, poorly-fitted screen sizes, or bland information overload are like spinach in the teeth of an otherwise respected organization. A good website redesign is like a much-needed toothpick; it cleans up the distraction and helps you smile confidently.

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August 5, 2010

Where Do We Stand?

Some of you may have known about our company from the beginning when we first jumped onto the marketing and design stage. If you have been to our website in the past few years, you know that we came out swinging with some seemingly simple questions that served to start a branding conversation. For our second performance, we decided to pull back the curtain even further and offer you a backstage peak at who we are and how we can help you see the big picture.

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June 11, 2010

What’s Your Next Move?

When you’re watching the World Cup over the next couple of weeks, notice the individual battles that take place on the field. Players face situations where they have to make a move to maintain possession of the ball. Each of these moves are made in order to get to the goal and achieve a win for their team. This is not unlike the process you go through every day with marketing your business. Here are a few things to keep in mind when you’re planning your next move …

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June 7, 2010

Why Do So Many Websites Look the Same?

Remember about 10 years ago when WebCrawler, HotBot, Excite, AltaVista, Lycos (my personal favorite) and of course Yahoo! were all fighting for your attention to be the #1 search engine? If you can remember (or use the Way Back Machine to look back) you will see that they all looked the same: A header (with logo and tagline), search box, list of categories, ads, maybe a news feed and a bunch of other bells and whistles that made the sites overwhelming. Then all of a sudden Google came along and changed the game: Logo, Search box, Search Button, “I’m Feeling Lucky” Button, and… that’s it.

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