Whether your event is a tradeshow, convention, annual meeting or a gala, it involves countless moving pieces that must deliver on time. Your branding and marketing must ensure people learn about your event, they are excited to attend, and they enjoy the experience.
Once we build a relationship with our clients and their tradeshows, we enjoy working with them year after year after year. That’s an approach that is better for everyone.
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We have relied on GD Squared for so many years (across so many projects) that it is simply hard to remember life without them.Susan McCullough
The analysis of our brand research leads to the creation of unifying postiioning statement staking a claim in the mindshare of your event’s target audience.
High-level, marketing objectives are outlined with specific goals in an actionable document that sets the course for the event ahead.
Infusing touchpoints (direct mail, e-blast, website, on-site signage, etc.) with a distillation of your unique positioning will enage with your audience and drive attendance.
of attendees rate events as an excellent value - how do you plan to provide value for your own attendees?1
Developing a distinct thematic event concept encourages attendance drives awareness. Integrating this theme with your master brand can be tricky, but we will help you with that.
There are times where an event should stand alone and require it’s own distinct logo. In other instances, the event mark can work in combination with your company’s core logo to create a co-branded lock up.
While the look and feel of the event theme is developed to work seamlessly with the core brand, it requires decisions on the usage of the logo, typography, color, and imagery.
We can help develop thematic messaging that is relevant and engaging with the audience and then step it out to everything from headlines to supporting content.
Our fully integrated online approach melds design thinking with rock-solid programming that adapts seemlessly to varying devices and provides you the the forward-thinking underpinnings of a content management system to allow easy updates in the lead up to the event.
How often does your target audience place direct mail directly into the circular file - through a fusion of thoughtful content and eye-catching design, we create a connection and boost your attendance rates.
Creating an impactful, coordinated ad campaign separates you out from the pack and grabs the attention of your audience.
From the subject line to responsive design, your eblasts should be developed to tailor specific content and call to actions to the appropriate target audiences.
Naturally, your on-site print collateral will leverage the look and feel of the event. In addition, they will be clear, concise, and readable to ensure that attendees find exactly what they are looking for.
Wayfinding signage is often overlooked in the lead up to the event. We can help you plan ahead and develop the most effective system whether it’s tradtional, interactive, or both.
On-site booths should be easily identifiable and designed with the thematic brand in mind. This will catch attention and serve as key reference points while the attendees are at the show.
While it’s true that many event promotions are quickly discarded, it underscores the importance of doing something clever, useful, and memorable. If you do, your attendees will thank you for it.