The commercial interiors industry is in a perpetual state of innovation with new products, new spaces, and new solutions. NeoCon East has become the premier east coast expo to showcase these industry-leading ideas. The branding paired a bright color palette with bold overlapping letterforms that spelled out the word â€śNEWâ€ť.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
The typographic lock-up was boldly displayed across the advertisements to catch the attention of a potential attendee as they peruse their favorite industry-related periodical.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.