At the MDRT annual meeting in Los Angeles, they created a special event that was exclusively for members from the United States. The organization wanted to entice their members with a memorable invitation that piqued their interest and inspired them to attend. We designed an invitation for the beach-themed extravaganza with a custom pop-up card that amplified the surfing culture of the city.
The card included a paper surfboard on the front which could be removed and kept separately as a small keepsake and a reminder about the upcoming event. Once the card is opened, the recipient is treated to the image of a surfer riding a barrel wave through dimensional letters that spell out MDRT. The mailing was completed with the design of a custom envelope that mimicked a surfboard pattern and was sure to stand out in each member's mailbox. The cards were a resounding success. The organization received exceptional feedback from members and great attendance at the event.
Invitation
Diecut
The card included a paper surfboard on the front which could be removed and kept separately as a small keepsake and a reminder about the upcoming event.
Diecut
The card included a paper surfboard on the front which could be removed and kept separately as a small keepsake and a reminder about the upcoming event.
Diecut
The card included a paper surfboard on the front which could be removed and kept separately as a small keepsake and a reminder about the upcoming event.
Video
The invitation was featured on the Fold Factory’s Fold of the Week.
